NJ JEWISH NEWS - Jan 24 - At 90, Bea Slater has her image plastered on billboards up and down Manhattan and in Brooklyn. Along with three other women of almost equal seniority, she has become the face of JDate, the Jewish matchmaking site. JDate is promoting their images to suggest that it's "yentas" who are working out the algorithms for perfect pairing. Hence messages on billboards like, "Her dreidel game is filthy. But her code is clean." The photographs were taken by award-winning photographer Randal Ford, and the "yenta" concept came from creative director and standup comedian David Roth, who produced the campaign with Hogarth Worldwide.
by Elaine Durbach
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