THE DRUM - Jan 2 - OkCupid wants singles to know that its users are DTF, but not in the way you might think. OkCupid is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. Instead of "down to fuck," OkCupid is replacing the F with terms like "fifty-five-hour binge," "filter out the far right" and "forget our baggage." The campaign is part of OkCupid's effort to position the app as one that can help users find a relationship, not just a hookup.
by Minda Smiley
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Summarized by the Courtland Brooks team
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