CJR - Jan 29 - It's no secret that all media outlets–print and digital alike–are thirsty for pageviews and subscriptions. This is a business. And businesses require clicks. But when the prowl for clicks becomes transactional, journalism runs into problems, as Tim Taliaferro, the editor-in-chief of Texas Monthly, is finding. In an editorial meeting in January 17, Taliaferro seemed to suggest that the magazine had entered into a partnership with Bumble. The app's founder, Whitney Wolfe Herd, would be featured on the cover, and Bumble would use paid social media promotion to boost the story. In an interview this week, Taliaferro denied such a deal existed, but emails obtained by CJR suggest that some sort of arrangement had been made. Apparently Bumble had agreed to spend ~$25K - $30K on paid social media promotion of the story if Herd appeared on the cover.
by Alexandria Neason
See full article at CJR
See all posts on Bumble
Summarized by the IDEA team
Comments