ECONOMIC TIMES - Feb 11 - In 2017, Indians downloaded 12.1B apps, compared to 11.3B in the US, according to App Annie. App downloads in India tripled between 2015 and 2017, while the US saw a 5% drop in the same period. India's smartphone user base is expected to grow ~50% in 5 years. There is an inherent culture of spending on games in Europe, East Asia and the US, but India doesn't have that. The Indian mobile gaming market accounts for just 1% of the global pie. Chat and social media apps, streaming and dating apps are among those which users pay for in India. While Tinder, a dating app, is No. 2 by consumer spends, the streaming services in the top 10 include Netflix, Hotstar, Gaana and Saavn.
by G. Seetharaman
See full article at Economic Times
Summarized by the IDEA team
