FORBES - Feb 19 - Dating services have now become a $3B market. A study by Pew Research Center has shown that use of dating apps by Americans (18-24) tripled in 2016 vs in 2013. Usage by "Baby boomers" aged 55 to 64 doubled within the same time span. Today, emerging technologies like blockchain are now figuring out ways into the industry as well. For example, networking and connection platform MatchPool is a pioneering dating-meets-blockchain application. And, up-and-coming services like Hicky and Ponder are also seeking to improve upon the current online dating experience. Manshu Agarwal, Ponder's CEO and co-founder, said: "The blockchain has been called the Internet of Value, providing new ways to reward people for their time and effort." Ponder incentivizes it's users to create successful matches. Blockchain can improve security. The technology provides means to secure data and transactions. Blockchain's transparency could also help encourage good behavior among users.