ACSH.ORG - Feb 4 - Pheramor is a new tech start-up, based on Houston. It believes that genetic analysis provides the best path to matchmaking. Pheramor contends that sequencing 11 genes associated with pheromones – which are believed to switch on sexual attraction – will produce a better match. The company combines users DNA data with their overall social media footprint to build their dating profile, creating an algorithm that predicts compatibility based on their attraction, personality and social media. Pheramor collects users DNA by sending them a kit.