ALLEY WATCH - Feb 27 - Bolde is a safe place where women can discuss challenges when it comes to dating and being single. The media company, founded in 2015, has also just launched a female-centric dating app called Lola.
Q: Tell us about your products.
A: Bolde is a content + commerce company for women focused on dating and relationships. We have 3M monthly uniques. We publish daily editorial about dating and relationships, have an online store with products for single women, and we just announced Lola, new kind of dating app just for women. Lola doesn't help women find dates, like Tinder or Bumble. It helps them date more effectively by identify and break unhealthy dating habits, feel more confident and secure. The app accomplishes this through a combination of inspiring text messages and interactive assessments.
Q: What is the business model?
A: Bolde is ad–supported and Lola follows a freemium model with users being able to pay for premium services.
Q: What are the milestones that you plan to achieve within six months?
A: 500K downloads in the first few months.
Q: What is the one piece of startup advice that you never got?
A: I wish someone had told me not to raise a Series Seed until you were sure that the funds from the seed round could get you to either profitability or a Series A. We raised our Series Seed too early, before we knew exactly what kind of business we were trying to be, and that made it difficult to raise additional capital we needed at times.
Q: If you could be put in touch with anyone in the New York community who would it be and why?
A: I would love a 20 minute call with Mandy Ginsberg, the new CEO of Match Group. Mandy is based in the Dallas/Fort Worth area but I feel like she counts as someone in the NY community because IAC is a very NY company. I think they'd appreciate the slightly different opportunity we're going after – helping women approach dating and singleness in a healthier way. Mandy was quoted in Marketwatch saying that one of her goals is to "make online dating friendlier for women" so I think we'd have a lot to talk about.