WIRED - Feb 28 - Pheramor is a Houston-based online dating startup that claims to use DNA as the secret sauce in its matchmaking formulation. The company launched today, with plans to soon expand to other US cities. Its app is a sort of "23andMe meets Tinder meets monogamists." For $19.99 (plus a $10 monthly membership fee), Pheramor will ship users a kit to swab their cheeks, which they then send back for sequencing. The company will combine that information with personality traits and interests from their profile with genetically and socially optimized potential mates in their area.