VCCRICLE - Mar 1 - Matrimony.com, which owns BharatMatrimony, has acquired SecondShaadi.com from Accentium Web. Matrimony.com received board approval for the acquisition on Thursday. It did not disclose the value of the deal. "Buying SecondShaadi will help us consolidate our offerings and help divorcees and widowers get wider choices than ever before," Murugavel Janakiraman, CEO of Matrimony.com, said. Like SecondShaadi.com, Matrimony.com also operates a platform for divorcees called DivorceeMatrimony.com. In September 2016, the Bombay High Court had ruled in favour of SecondShaadi.com against a petition filed by People Interactive, which owns rival matrimonial portal Shaadi.com. Shaadi.com wanted Accentium Web Pvt. to stop using the word 'shaadi' in its domain name. However, the court said in its order that the word 'shaadi' is generic, and hence, Shaadi.com cannot stop others from using the word as a prefix or suffix for their portals.
by Keshav Sunkara
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