TECH CRUNCH - Mar 9 - Back in 2016 after Snapchat rebranded the company name to Snap to reflect its status as a camera company and more than just Snapchat, Snap Interactive filed a trademark infringement lawsuit to bar the change. It turns out that the lawsuit got quietly dismissed in Dec 2016 when the two settled out of court under confidential terms. And now, Snap Interactive is rebranding, to PeerStream. The company declined to say whether its rebrand was part of the settlement. Despite the lawsuit, Snap Interactive has actually benefited a bit from the mistaken identity: the company's stock shot up 164% in February last year when people mistook it for Snap around the time of the latter company's IPO.
by Ingrid Lunden
The full article was originally published at Tech Crunch, but is no longer available.
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Summarized by the IDEA team
