TIMES OF ISRAEL - Mar 27 - Co-founded by Oren Gavriely and Eran Rom, Nanoscent is developing a smartphone app that, used together with a chip called a "scent recorder," can determine users' scent profile and help them select products, e.g., cosmetics, perfumes and soaps, best suited for them. The company is in parallel developing a matchmaking application that can determine people's compatibility based on their scent profiles, Gavrieli said. Nanoscent has collected 3k - 4k scent samples from 100 couples to create a "map of attraction," having studied couples married or together for at least a year to set up a baseline. The technology identified the smells of each individual in the couple, and created a map of smells that were attractive and best suited to the other. Nanoscent expects to launch both products this year.
by Urvashi Verma
See full article at Times of Israel
Summarized by the IDEA team
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