TIMES OF ISRAEL - Mar 27 - Co-founded by Oren Gavriely and Eran Rom, Nanoscent is developing a smartphone app that, used together with a chip called a "scent recorder," can determine users' scent profile and help them select products, e.g., cosmetics, perfumes and soaps, best suited for them. The company is in parallel developing a matchmaking application that can determine people's compatibility based on their scent profiles, Gavrieli said. Nanoscent has collected 3k - 4k scent samples from 100 couples to create a "map of attraction," having studied couples married or together for at least a year to set up a baseline. The technology identified the smells of each individual in the couple, and created a map of smells that were attractive and best suited to the other. Nanoscent expects to launch both products this year.