BUSINESS INSIDER - Mar 22 - Dating apps are starting to offer fewer, more curated matches. Dating app Once delivers users one match per day. Then, users have 24h to decide whether they are interested. Once has been available in Europe since 2015; it launched in the US in Feb 2018 and now has 200K US users. Coffee Meets Bagel, which launched in 2012, also presents women with one "bagel" (match) a day. (Men receive up to 21 matches every day and select the people they like, so the app chooses women's bagels from among the men who indicated they liked them.) The League, which launched in 2015, is a more selective dating app for ambitious professionals. Then there's Happn, which debuted in 2014 in Paris. Users who subscribe to Happn Essential get 10 chances to "Say Hi" to another user every day. It's possible that daters and app-developers alike have begun to observe the effects of what social scientists call "choice overload" or the "paradox of choice." The more options you have, research suggests, the less likely you are to make any decision at all.
by Shana Lebowitz
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Summarized by the IDEA team
