TECH CRUNCH - Apr 3 - Tinder will test Tinder Loops in Canada and Sweden to evaluate how users respond to Loops before making a decision to roll it out to other markets. Loops are shorter, almost GIF-like looping video format that will be two seconds long, and can be added to users' profiles alongside their photos. Tinder decided to test videos because it believes videos can show more of users' personalities.
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Tinder Begins Testing Its First Video Feature, Tinder Loops
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