MASHABLE - Apr 3 - Ashley Madison now claims 191k daily active users. The company is also armed with an audit from accounting firm Ernst & Young, which verified 5,673,024 real accounts were registered in 2017 and that the ratio of active paid users male to female was 1 to 1.13. "~60% of our traffic is organic," said Ruben Buell, president and CTO of Ashley Madison's parent company Ruby Life. The company hired a new chief privacy officer and chief security officer who have been in charge of building a new cybersecurity framework. The site is introducing two-factor authentication in the coming months. The company has made more of an effort to cater to women, such as through marketing campaigns glorifying female users rather than male. The company currently has 153 employees in their offices in Toronto and Cyprus and plans to reach 173 by the end of the year.