RECODE - May 6 - Here's what you need to know about the new feature:
- The feature requires interested users to create a new, separate dating profile.
- Facebook will make some match recommendations based on interests and other data, like location, but users will also be able to find possible matches by "unlocking" groups or events on Facebook, which will allow them to connect with other singles who have unlocked those same groups or events.
- Facebook is building a separate messaging experience just for this dating feature.
- The feature is being built by the company's profile team, which is run by Will Cathcart, a long-tenured product VP who joined the company from Google in 2008. Cathcart oversees all Facebook profiles.
- Facebook hopes to begin testing the feature in the coming months.
- Facebook doesn't plan to run ads alongside these profiles, either, and won't use data associated with a user's dating profile or behavior to target them with ads on other Facebook properties.
by Kurt Wagner
See full article at Recode
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