MARKETWATCH - May 3 - Match is the leader in the online-dating industry, and the company will rely on new features, including video profiles and location-based additions, in its bid to stay on top. Match.com now has a "stories" feature, and Tinder users in certain countries can experiment with short "loops". The video options will be free. Match also has things planned that could make it easier to connect with those living nearby. The location features take into account not just geographic location but "the ability to connect on social experiences" happening nearby. Facebook, too, said that its dating platform will enable users to connect via events they're interesting in attending.