BUSINESS INSIDER - May 9 - SeekingArrangement, an online dating service for sugar babies and daddies, hosted a conference in New York City. One of the panels focused on money in sugar dating. According to the panelists, sugar dating isn't just about money - it's about developing a relationship and respecting each other's feelings. In fact, it's generally considered a faux pas to ask for money right off the bat. "The financial aspect of the relationship is something that can be brought up once a level of trust has been built. Anyone asking for money upfront is treating the situation as a job, and Sugar dating is not a job, it's a lifestyle choice," according to the website.