STANDARD.CO.UK - May 4 - The social app Huggle was recently acquired by Badoo. Launched in 2016, the app connects people based on mutual places and interests. Huggle was founded by Stina Sanders and Valerie Stark. Stark had moved to London from Russia and was finding it hard to make friends in a new city. She turned to social media, using Instagram's geo-location feature to find people who frequented the same places as her. The two eventually met at the same yoga studio and struck up the friendship that would lead to the app's beginning. Neither Sanders nor Stark had a background in tech but they were able to use Stark's connection to Andrey Andreev, the founder of Badoo, through a previous business partner to get the app started. Huggle was built using Badoo's back-end. This took care of the tech side of things and allowed Sanders and Stark to set about building the business, focusing on marketing and design.
by Amelia Heathman
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