ADNEWS - June 16 - Bumble is exploring the idea of introducing advertising to its platform. Bumble makes its money through subscriptions and "strategic partnerships with brands", Wolfe Herd said, but declines most of the brands that approach Bumble. "Advertising has to stand for kindness and serve some mission in the world," she said, adding that brands must "walk the walk" instead of just "putting something on a billboard".
by Lindsay Bennett
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