THE NEXT WEB - June 25 - The sheer amount of information Facebook has on us could make it a great place to find a partner. As well as knowing our friends, family and others, it also knows how much we interact with those users, the ones we talk to and who we tag the most. Arguably, it knows who we like more objectively than we do. Even though we are prone to lying in our status updates and Instagram feeds, there's still a lot Facebook can tell about us that may help in its quest to match us up. In a study of how people's 'likes' could form a view of their personality, it only took a computer looking at 10 likes to understand a person better than their colleagues, 70 to outperform a friend and 150 to beat a close family member. Facebook data can create more realistic pictures of someone's personality than self-reporting surveys.
by William Hanmer-Lloyd
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