FORBES - June 23 - Facebook CEO, Mark Zuckerberg, recently sent a small shockwave through the online dating industry when he announced Facebook's plans to roll out dating features; shares in Match Group immediately plummeted by 16% but recovered very quickly. For Facebook, the move was arguably an inevitable development. Online dating is not only a multi-billion dollar industry showing healthy growth but is also home to some of today's stickiest mobile apps. A recent study claims that millennials spend 10 hours a week on dating apps. In reality, it seems unlikely that Facebook will initially be able to woo those millennials who are leaving Facebook in their droves, especially after the Cambridge Analytica scandal. Where it may see traction, however, is with the younger 'post-Tinder' demographic as well as the over 40s who feel fatigued by some of the more outdated long-term relationship sites.
by Jack Rogers
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