BRIT.CO - June 25 - Robyn Exton, founder and CEO of the dating app HER, names the year 2012 as a turning point in her professional life. Back then, Exton worked at a marketing agency, where she spent the year assigned to a client in the online dating business. She couldn't help but notice some serious holes in the industry: where was the dating service for women, trans, and gender non-conforming folks? Exton quit her job, moved home with her father, and started to learn how to code. In less than a year, she released her first dating app, Dattch (now HER) - a blend of "date" and "catch" - dedicated solely to lesbian, bisexual, and queer folks. The first version of Dattch came out in September 2013, but Exton reveals that it just didn't work the way she had hoped. She went back to the drawing board and started over. Exton and her team spent six months testing their product with users to understand what they really wanted in an app. With 3M users to date, HER is flourishing.