WALL STREET JOURNAL - June 25 - Tinder's biggest challenge in India appears to be getting enough women to sign on. In many parts of India, arranged marriages remain the norm, and dating in any form still carries a stigma, particularly for women. Indian women who have dabbled with dating apps complain they get overwhelmed by all the attention that comes with the surplus of men. Tinder doesn't disclose a gender breakdown, but among the app's members in India, men far outnumber women. The dating app TrulyMadly, which says women make up ~20% of its users, is trying to introduce women to the concept of "boy browsing" through a YouTube video. Another competitor, Woo, allows women on its app free but charges men, and lets women use initials rather than full names.
by Georgia Wells & Eric Bellman
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Summarized by the IDEA team
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