MARKETWATCH - June 22 - Hinge has grown popular among young adults because of its focus on "thoughtful" dating. The company brands itself as a relationship app at a time when many young daters are frustrated by the casualness of swipe-driven apps like Tinder. Hinge's product "is highly relevant particularly among urban, educated millennial women looking for relationships," said Match Group CEO Mandy Ginsberg. Facebook, meanwhile, has said that its forthcoming dating products will be about not just hookups, but "relationships too."
by Emily Bary
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Summarized by the IDEA team
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