MOBILE MARKETER - June 14 - Mobiles will be the primary driver of video ad growth in the next five years according to a study by Forrester Research shared with Mobile Marketer. Mobile is forecast to account for 72% of the growth in spending on online video advertising, while its share of the online video ad market will grow from 50% this year to 59% by 2023. Smartphone users are becoming more comfortable with viewing online video as the share of mobile screens that measure at least 4.5 inches increases, per Forrester.
by Robert Williams
See full article at Mobile Marketer
Summarized by the IDEA team
