TELEGRAPH.CO.UK - "I don't think dating services should be able to tell you that you have a 95% chance of falling in love with someone," says Xavier de Baillenx, tech chief at Match. "The human brain is very complex. We are just helping users find their 'plus-one' in a less painful way." Dating expert Kate Taylor is similarly apprehensive. "I think the most important thing that technology can do is get you on a real-life date in front of a person," she says. Yet Match is investing heavily in the technology to stand out from the crowd. Match.com has created a virtual assistant that converses with users through a smart speaker. "Lara" can offer dating tips and locations to meet dates. She can even suggest when it is appropriate to have sex. Last week, Happn introduced a new feature: an AI-fuelled interactive map that shows people that visited the same venue in the past seven days. It has big plans to use the increasing amount of data people generate. Facebook can also offer what each dating app on the market can combined. It has one of the most advanced facial recognition tools, not to mention a huge pool of behavioural data.