DALLAS OBSERVER - July 17 - Ruben Buell, president of Ashley Madison, says the site isn't as bad as some in the media have portrayed it. It's not breaking up marriages and families, he says; divorce does that. While Buell says he endorses his company's product, he and his wife don't use ashleymadison.com. But he says they "try to be really, really open about it." Although he believes the site can help a marriage, he doesn't think it would have helped his first marriage. ~54M members have joined Ashley Madison since 2002, and in 2016, 1,707,169 people signed up. In 2017, 1,932,000 users signed up, and so far for 2018, 1,243,633 have logged in.