SCMP - July 11 - AI will be a key focus for Tantan this year, said CEO Yu Wang. The technology will be used to help the company accurately identify new users, boost the accuracy of advertising, as well as contributing to growth in terms of user numbers and revenues, he said. Mobile dating is a popular trend in China where the number of smartphones outstripped the country's 1.4B population. Even WeChat, the country's most popular messaging app owned by Tencent, whose active monthly users have topped nearly 1B, offers apps such as Shake and Drifting Bottle that give its users more opportunities to get in touch with potential dates. Momo, another popular location-based hook-up app in China, acquired Tantan in February for $760M. Unlike Momo and Tantan, which are mostly favoured by younger users who are more inclined to have casual dates, a number of Chinese apps, such as Jiayuan and Baihe, specifically target those looking for a life-long partner. Revenue generated by China's online dating industry reached 4B yuan ($603M) in 2017, according to iResearch.
by Li Tao & Iris Deng
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Summarized by the IDEA team
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