ADWEEK - July 17 - Discovery has lined up several new and returning partnerships for its biggest Shark Week yet, as the franchise celebrates its 30th anniversary. One of the new partners is Tinder. The dating app joins Equinox and Lyft as the new brands partnering for Shark Week 2018, which runs from July 22-29, along with several returning marketers, including Southwest, Great Clips, Georgetown Cupcake, Oceana, MLB Network and Live Love Polish. Discovery worked with Tinder to create five Shark Week-branded profile cards that will be live in the dating app from July 10-29. Those cards will feature different sharks, who will give advice on finding Shark Week dates and how to help save sharks around the world.
by Jason Lynch
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