NEW YORK TIMES - July 4 - Farah and Michael Walsh met on OkCupid. Now that they were engaged, they wanted their matchmaker at the wedding. Although no one from OkCupid attended their wedding, they were shocked to not only get a response card back but a baking dish from Crate & Barrel listed on their registry. The couple are hardly alone. Across the country, those who connected through dating apps are including the tech companies in their weddings. Tinder estimates it gets 50 notes a week; Bumble said it receives them daily. Others ask the startups to make their offices available for proposals; to sponsor parts of the wedding; even to officiate ceremonies. "I've been asked to marry people so many times, I got ordained to do it," said Alex Williamson, the head of brand for Bumble. "We do not take the invitations lightly," said Rosette Pambakian, head of brand marketing and communications for Tinder. "We send Champagne, we send personalized gifts." Bumble has two staff members whose duties include responding to engaged couples who reach out. The company may send wine flutes, flowers, or gifts from registries. OkCupid sends framed copies of the first messages pairs exchanged over the platform.
by Alyson Krueger
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Summarized by the IDEA team
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