EMARKETER - July 23 - According to a May 2018 survey by The Economist and YouGov, more than two-thirds of US Internet users said they weren't likely to use a dating app, and close to half said it's not likely at all. Women were particularly averse to dating apps, with just 24% saying they were likely to use one. In contrast, 40% of men said they might tap into a dating app.