NEWSWISE - Aug 27 - A study published in the Journal of Consumer Research discovered that if something looks to the right, people are more likely to swipe right and vice-versa. Students from Ghent University (Belgium) were shown images of toys, pictograms, shoes and gadgets to verify findings. "We have the tendency to always swipe in the direction of the image because it is active in our minds and this study shows there is spillover to the motor neurons in our brain," says Mario Pandelaere, a Virginia Tech associate professor.
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Summarized by the IDEA team
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