MARKETWATCH - Aug 8 - Strong Tinder performance helped Match Group post better-than-expected second-quarter results. The shares were up 12% in premarket trade on Wednesday. Tinder added 299k paying subscribers during the quarter, coming in ahead of analyst estimates as well as the company's own projections. Match is looking for ways to improve the value proposition of Tinder Gold. One new initiative is Picks, a Tinder Gold feature that provides a daily assortment of 4 - 10 potential suitors that an algorithm deems to be highly relevant to a given user. It's currently being tested in a handful of markets since its July launch. Other Tinder efforts include Places, another test feature that lets people see others who have frequented their favorite spots. Tinder soon plans to launch Tinder U, a college-focused product. They will be able to choose only to see matches from their universities and other nearby schools.
by Emily Bary
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