KOREA HERALD - Aug 17 - The value of the domestic online dating industry in South Korea is now estimated at 70B won ($62M), according to a 2017 study released by Hongik University in Seoul. As of July, ~920K Koreans were seeking to find romantic partners through mobile dating apps, of which 81% were men and 62% were in their 20s or 30s, according to market research firm Nielsen Korea. More recently, Azar has emerged as the dating app preferred by the younger crowd, coming in No. 3 on the app store chart. Even though it is described as a mobile messaging app, it is also considered a dating app for Korean users since its main feature allows for meeting random people via video chat. Tinder made its debut in the Korean market in 2015. While online dating apps are popular, KakaoTalk, the country's most popular mobile messenger with some 40M users, is the prime battlefield of love.
by Catherine Chung
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