FORBES - Sep 28 - Tai Tran, 25, Jesse Salas, 24, and Benna Iqbal, 25, created the app called Blue. Blue aims to make dating more conversational both online and offline through features like smart icebreakers and relationship literacy.
Q: What was the driving factor in developing Blue?
Tai Tran: To have a human-centered focus in online dating. One of our core features is Instant Match Live, where we ask three questions to users at 7 P.M. If two users respond the same way, they will receive each other as an Instant Match.
Q: How do you suppress bad behaviors and promote good ones?
A: To promote more positive behavior, we introduced a "smart ice-breaker" which gives users more control over how conversations start. Until both members answer the icebreaker, you can't begin to chatting with your match.