METRO.CO.UK - Sep 27 - In one of the largest studies into online dating, researchers at Oxford University and eHarmony analysed 150K profiles over 10 years to look at common patterns. They found that men were 30% more likely to initiate conversation than women. Women who make the first move see 15% less engagement. Men also appreciated confidence in potential partners, sending more messages to women with a higher level of self-rated attractiveness. Good looks were less important to women – men who scored between 5-9 on attractiveness actually received more messages than men who scored 10/10. The way women view male income has also changed. While 30% considered it to be important, it was less significant to the majority.