Tinder's 'Swipe The Vote' Campaign Aims To Educate Young Voters And Get Them To Polls

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Tinder's 'Swipe The Vote' Campaign Aims To Educate Young Voters And Get Them To Polls

TECH CRUNCH - Sep 25 - Tinder has partnered with nonprofit Rock the Vote for a second time, in the hopes of driving young people to the polls through in-app messaging. Only 46% of the 18 to 29-year olds turned out to vote during the 2016 election, according to the U.S. Census Bureau. Tinder says it will begin to share "fun facts" with its users during election season in the app. The facts will pop up in the app as often as two to three times a week in the U.S. as a "Swipe the Vote" native display card.