ELITEBUSINESS MAGAZINE - Oct 21 - "Online dating used to be an absolute mystery, even at times a socially ostracised behaviour," says Robyn Exton, founder and CEO of HER, the app for lesbian, bisexual and queer people. "According to Statistic Brain, one fifth of all current committed relationships began online," Exton says, while calling it "normative." A 2017 study from TSB, the bank, found dating pumped £14.5B into the UK economy and dating apps accounted for ~£11.7B of the sum. As of Oct '18, dating dominates the UK's top grossing lifestyle apps on the App Store, accounting for half of the top ten, according to App Annie. Tinder, Bumble and happn also account for the top three grossing lifestyle apps on Google Play. According to Didier Rappaport, CEO and co-founder of happn, the location-based dating app that crossed the 50M user milestone in June 2018. Despite the various players entering the market, the pay-off is growing alongside it. App Annie revealed on Valentine's Day 2018 that the global consumer spend on dating apps on the App Store and Google Play had risen by 95% YOY between 2016 and 2017.