REUTERS - Oct 29 - Germany's ProSiebenSat.1 Media has bought eHarmony, in the first significant deal since it carved out a new e-commerce joint venture with General Atlantic. eHarmony expects 2.8 million new users this year, and complements ProSieben's own Parship dating franchise which is the market leader in Germany. Terms were not disclosed. Parship and sister brand Elite Partner, count 2 million registrations a year. eHarmony has brand awareness of nearly 90% and a very big user base that can be served better from a common platform. ProSieben is pushing to diversify away from its core commercial TV franchise, where ad revenues are flat and the sector is being disrupted by streaming platforms like Netflix. The Munich-based broadcaster bought eharmony via its newly created Nucom division, in which investor General Atlantic took a 24.9% stake in February. Nucom owns 94% of Parship. eharmony raised $113 million in two funding rounds. Most recently in 2004, Tuputele Ventures, TCV, Sequoia Capital and Fayez Sarofim & Co. eHarmony CEO Grant Langston will continue to run the business while representatives of Parship will join its board.
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