DATINGNEWS.COM - Oct 3 - Mark Brooks is an internationally acclaimed consultant and supports and advises dating companies with his team through IDEA, the Internet Dating Excellence Association. Mark spent two decades establishing himself as an authority in the online dating space, has delivered keynote addresses at 45 iDate conferences, and used his experience to develop business strategies for industry leaders, including PlentyofFish. Today, Mark helps movers and shakers stay on top of the latest trends by capturing the intelligence in the news and doing CEO interviews for his niche news website, Online Personals Watch (OPW).
Launched in 2004, Online Personals Watch has positioned itself as a go-to news summary service for busy executives who want to know about everything going on in the online dating market and inspire them to innovate and improve their services.
Mark stated, "The main idea is to stay connected with the industry and foster bigger-picture thinking."
Over the years, Online Personals Watch has positioned itself as a must-read for the CEOs of dating companies around the world. The site is interested in keeping these high-level individuals informed with insights that can help them grow their products so they have a positive impact on people's lives. This fluff-free website gets straight to the point and summarizes the news so busy industry leaders can skim through the articles, learn what they need to know, and get down to business.
Mark interviewed over 300 online dating executives and asks knowledgeable CEOs to share the secrets to their success. Mark has also been quoted over 260 times in the press, including in 17 articles in The Wall Street Journal.
Mark founded the Internet Dating Excellence Association to help the Internet dating industry grow to serve more people and reach its full promise and potential. This association and consulting group provides CEOs, marketing executives, product designers, and other dating professionals with time-tested business strategies and insights. Consultants are all former industry employees and executives.
Mark and his team of 26 seasoned dating business experts have helped over 100 companies keep up with marketing, media relations, trending technology, and to exceed industry standards to become leading online brands. IDEA's clients include PlentyofFish, Cupid, Meetme, iovation, and Besedo.
Mark said his ultimate mission is not only to inform executives but to empower them to collaborate with one another and raise the industry standards. He highlights business leaders, helps host conferences, and consults with dating companies in the hopes of uniting the best in the business and helping them to move forward in a way that benefits everyone.
"When great minds meet, great ideas happen," Mark said.
Since 2005, Online Personals Watch has facilitated intelligent conversations among powerful individuals in the industry. Its news articles focus on where online dating is and where it's headed, which makes for a very interesting read.
Mark's savvy website and consulting group deliver thought-provoking insights into what makes online dating tick. By informing clients, readers, and other professionals, Mark intends to turn competitors into collaborators and show business executives how working together can be good news for everyone.