TECH1ST - Nov 16 - The iPhone may bring in ~60% of Apple's revenues, but it still only accounts for a fifth of smartphones sold worldwide. But its influence is greater than this suggests. The company's App Store accounts for roughly two-thirds of the $20B that was paid in the latest quarter, according to App Annie. Maximising revenues from each user, rather than simply selling more devices, is now Apple's top priority. The shift was confirmed by this month’s news that it will no longer disclose iPhone sales volumes.
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