FORBES - Nov 7 - Charly Lester is the Co-Founder and CMO of Lumen, the dating app for over 50s. Fresh from raising £3.5M from Andrey Andreev, the Founder of Badoo, Charly shares her story and motivation to make 50 the new 30. "Lumen was my co-founder's (Antoine Argouges) idea – but the minute he told me about it I knew it needed to be done, because for the last 5 years people had been asking me which app their divorced parents should try, and I had never had an answer for them. Women in their 50s and 60s have long complained about issues where men their age ignore them on dating apps, and only look for younger women. Men on Lumen are interested in dating women their age." Over 50s are too often the target of scammers and catfish online, so Lumen is the first mainstream dating app to insist on 100% photo-verification. Every user takes a selfie of him or herself on registration, and this is cross-referenced with the photos on their dating profile. The artificial intelligence also moderates for age. The app is already seeing ~1K downloads every day in the UK, and will be launching internationally very soon.
by Tiffany Young
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