THE CANADIAN PRESS - Nov 9 - Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends. The company will recommend matches that users aren't already friends with, but who share dating preferences, interests and if they'd like, mutual friends or groups and events. Facebook Dating's Canadian roll-out comes as Facebook is embroiled in privacy concerns following a series of data breaches. Some experts said the dating offering will raise privacy concerns of its own and is unlikely to assuage worries about the platform. Users will have to opt-in for the dating feature instead of being automatically enrolled. There will also be a feature that allows people to be blocked and prevents users from messaging potential interests more than once, if the other person hasn't reciprocated with a response. If a user is overwhelmed with matches or wants to take a break from dating, they can pause Dating and if they decide the app isn't for them, they can opt-out and all their Dating data will be destroyed.