WIRED - Nov 15 - Tinder is testing a new feature called Swipe Surge, which sends a push notification when usage is spiking in a specific geographic area. During those periods, Tinder says the odds of finding a match are increased. Swipe Surges are triggered by a number of variables, including when activity in an area is two times normal averages. Users in cities where Swipe Surge is being tested can expect to receive around one notification a week. Tinder says surges tend to occur on Monday nights, though they can happen at any time. A surge might happen in response to a local event, like a music festival or conference. The company also says that in some cities, like New York, surges may happen later at night than elsewhere.
by Louise Matsakis
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