PHERAMOR BLOG - Dec 12 - According to a new study conducted by Imperial College London and eHarmony, DNA will continue to play a role in online dating. In the future, will we make deeper romantic connections via technological advancements? What trends in online dating will remain the same?
Mark Brooks, CEO of Courtland Brooks and the IDEA
Mark sees potential with the online dating world integrating with virtual reality (VR) which allows users to engage in experiences through the use of software and specialized devices. "A media shift keeps the door open for a new player," says Mark. In the future, whether we fully embrace VR dating or not, online daters ultimately expect utility and a viable product. "A dating app should help people not fall in love with the wrong person."
Lorraine Adams, Head of Matchmaking at The Dating Lab
She and the Dating Lab team predict online daters will increasingly expect valuable customer service as part of mobile apps and website. This should include some profile guidance and dating advice. "Online users are far more likely to spend money on upgrades if they are adequately helped".
Steve Dean, Online Dating Consultant, Dateworking
The biggest problem among online dating consumers is that they are fatigued and overwhelmed. As a result, users do not know where to start engaging if it all looks the same. Steve is hopeful of companies offering a fresh approach to design or products. Steve is cautious about the market’s appetite for VR dating. He believes that users will ultimately desire a human connection.
Marc Lesnick, Founder of the iDate Conference
He sees a big integration in the near-future of online dating: artificial intelligence (AI). The process may be slow in coming, and, the capital needs to be secured for AI to become a reality.