Adulthood Can Wait, Tinder Tells Young Users in New Ad

LIVEMINT - Dec 25 - Tinder is seen urging its young users to enjoy the pre-adulthood phase in a new digital campaign titled 'Adulting can Wait' for India. Made by advertising agency J. Walter Thompson Delhi, the two-minute long campaign features a young woman navigating through a maze enjoying different activities and meeting diverse people. The maze is a metaphor for the life stage itself, as one navigates her way exploring the world and discovering oneself. Taru Kapoor, general manager Tinder India, believes that one's experiences in her early 20's serve as lessons in how to adult and eventually settle down.

by Saumya Tewari
See full article at Livemint

See all posts on Tinder 

Subscribe to OPW + Join IDEA + Engage CB