ECONOMIC TIMES - Dec 6 - India is the first country in Asia to get Bumble, which was founded by Whitney Wolfe Herd. "It was Priyanka Chopra's idea to get Bumble to India," said Herd. US is the largest market for Bumble, but its high-growth markets include Australia, Canada, UK, Germany and Netherlands. For the Indian market, language and cultural localisation has been done. Available in Hindi and 'Hinglish' on iOS and Android, Bumble has incorporated a religion filter, apart from letting users mention astrological signs, whether the person drinks or smokes, has pets or not, and the option for women to only mention the initial of their first names. Bumble started in India in October 2018, and it's doing well so far. The actress will be the brand's face in the country, but her "celebrity status is only the icing," Herd said. "What's special about Priyanka is that she is not just the face of the brand here, but also very invested in this. She cares about it."
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