BUSINESS MATTERS - Dec 12 - David Vermeulen talks about his ambition to challenge the way we date in an ever-increasing digital era.
Q: What is The Inner Circle's founding story?
A: The concept started when, at the age of 35, I had just got out of a long-term relationship. I was looking around on online dating sites and found they were too concerned with quantity rather than quality. I believed online dating was going to be the future but that it should be focused around the quality of matches. This sparked the idea and led me to launch The Inner Circle in 2012.
Q: Who do you admire?
A: I believe Donald Glover is the entertainment industry's most multi-talented creative individual of our generation.
Q: Looking back, is there anything you would have done differently?
A: When we originally launched, we hosted our first event in London and it turned into a massive party. We decided to have an open bar which didn't end up being the best idea. The combination of free drinks and English singletons made for some interesting scenes. Lesson learned!
Q: What defines your way of doing business?
A: Move fast, always improve, make mistakes and learn.