DAILYMAIL.CO.UK - Jan 30 - Christy Edwards Lawton, 41, launched conservative dating app Righter last month after a Republican New York model complained she couldn't find a date. She is a banker-turned-elite-matchmaker who says: 'Not on any level would I raise my daughter as a feminist'. Righter targets users who believe that 'men should be men' and women should be 'feminine, not feminist,' promoting traditional gender roles. Christy says they have 20K global users already after a soft launch in December, all of them conservatives looking for like-minded partners. Christy had run an elite matchmaking service called StreetFox previously. Before that, she worked in banking. Righter has given her a new passion and purpose. It's free to sign up, but upgrades cost ~$10 a month.
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Meet the Founder of Righter, a Dating App for Conservatives
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The Psychology of Modern Dating
PSYCHOLOGY TODAY - Jan 30 - According to online dating coach Eric Resnick, "Swipe apps have trained the newest generation of single adults to look at online dating as more of a video game than as a viable way to make a real connection." Some new language describing some of the toxic dating behaviors has emerged as a result of online dating, including the following:
- Ghosting: Disappearing from the life of someone you've been dating.
- Swiping Left: Dismissing someone in less than the time it takes to sneeze.
- Cookie-jarring: Keeping someone as a back-up.
- Orbiting: When somebody is not quite a part of your life but makes sure to keep themselves relevant to you by popping up on your social media, for example.
- Breadcrumbing: Sending sporadic but noncommittal messages as a way of keeping a dating prospect on hold.
- Benching: Similar to breadcrumbing and cookie-jarring. Keeping someone on the sidelines until further notice.
Also having too many available options can be detrimental. "People have access to more options than ever, so much so that a single option feels disposable," says dating coach and author of The Love Gap Jenna Birch. "This often leaves people second-guessing themselves and wondering if they could have done better."
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Facebook Dating Will Let Users Share Live Location in Messenger for Safety Reasons
SOCIALBARREL - Jan 30 - According to Jane Manchun Wong, Facebook users will be able to share the current location in Messenger, which will alert their friends and families to their whereabouts should anything go wrong. Users will also be able to share plans about their dates, with friends and family on Messenger. This should be viewed as a safety measure. Lately, Facebook Dating expanded to more countries with people in Thailand and Canada taking their turn to test the service.
See full article at SocialBarrel
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Houston-based Dating App Pheramor Is Going Nationwide
CHRON - Jan 30 - Founded in February 2018, the DNA dating app is now expanding its matchmaking services nationwide. For $29.99, Pheramor ships singles a DNA Kit. Then, users swab their cheeks and return it to the company in the mail. Once received, Pheramor sequences 11 genes allegedly linked to attraction to determine biological compatibility. The app then sends them three potential mates in their area, daily, with profile photos blurred. Profiles also include a score, between zero and 100, grading the likelihood of love connection.
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Jameela Jamil's Mother Stars in an Anti-airbrushing Photo Shoot for Lumen
INDEPENDENT.CO.UK - Jan 30 - Shireen Jamil appears in untouched campaign images for dating app Lumen, which aims to "celebrate the beauty of growing older naturally". She hoped the photographs will "help to inspire confidence in other older people, of all genders, whose sense of self-worth has, for whatever reason, been dented".
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Apple's New Developer Guidelines - Scammy Subscription Apps' Time Is Up
TECH CRUNCH - Jan 30 - Apple is sending out a message to app developers: stop tricking users into subscriptions. A number of scammers had begun to take advantage of the subscription model in order to trick consumers into recurring payments, in addition to constantly pestering their free users to upgrade.
- The monthly subscription price has to be clearly displayed, while information about how much people can save if they opt for longer periods of time, like a year, has to be less prominent.
- Messages about free trials have to say how long trials last and what will be charged when the trial ends.
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50% of Brits Would Continue With a Date Even if They Didn't Feel Safe
THE SUN - Jan 30 - Dating app Plenty of Fish compiled a Safer Dating report. Just 19% of the 2K adults asked would want to know if their date had a criminal record. And some 49% would stay on a date even if they felt unsafe. A third of people don't tell friends or family when they go on a date, or where they are going.
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OKCupid DTF Campaign Is Back
CAMPAIGN US - Jan 29 - "DTF is a derogatory label that, historically, men used to talk to other men about women," said Melissa Hobley, OkCupid's CMO. "Women weren't part of the label and we wanted to flip that." The DTF campaign launched 12 months ago. It was an instant hit. With a simple-yet-punchy play on words, the brand took control of the phrase and gave it countless new meanings. The 2018 campaign boosted social mentions of OkCupid by 50% and resonated with young women and members of the LGBTQ community. A new installment, developed by Wieden+Kennedy as well as artist and author duo Maurizio Cattelan and Pierpaolo Ferrari, has been rolling out across Washington D.C. and San Francisco this month with geo-targeted phrases like "DTFree Speech", "DTFinish a Mission Burrito" and "DTFisherman's Wharf." In February, the campaign will return to New York City.
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An Aussie Matchmaker Makes $1,500/Month by Running Tinder Accounts for Singles
DAILYMAIL.CO.UK - Jan 29 - Holly Bartter is paid to run the dating app accounts of young Australian singles. The matchmaker said that her clientele is 60 - 70% female. Her company, Matchsmith, offers a service that sees her paid as much as $1,500 a month to take over people's dating app accounts, flirt with matches and set up dates.
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How Bumble Events Went From Dates to Deal Making
BIZBASH - Jan 29 - Bumble launched as a dating app, but is now one app with three modes (Bumble Date, Bumble BFF, and Bumble Bizz), which are united by a mission to empower women, end misogyny, and hold people accountable for their actions online. Currently, the app boasts 40M users worldwide. Bumble owner Rimberg International Corp., a holding company that also controls the dating apps Chappy and Badoo, is considering an IPO on the Nasdaq based on the growth potential of the app. Bumble events, which are typically free to users on a first-come, first-serve basis, are tailored to a specific segment. For its business-focused users, Bumble organizes Bumble Bizz panels that feature female leaders across various industries who share their success stories, learnings, and entrepreneurial journeys. Recently, Bumble organized a "Work Party" for freelancers and a "Make the First Move" cocktail party. Bumble also holds a monthly dinner series called Bumble Gives Back, which is designed for single users to come together in real life in support of a cause. In 2018 in LA, Bumble debuted its Hive concept, a pop-up space that works as an extension of Bumble headquarters. Inside, visitors enjoyed complimentary entertainment, drinks and snacks, and interactive sessions with entrepreneurs and influencers.
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Co-Founder & CEO of Coffee Meets Bagel on Reddit AMA
CMB BLOG - Jan 29 - Coffee Meets Bagel's Co-Founder and CEO Dawoon Kang braved Reddit's AMA (Ask Me Anything) on January 22 to answer the questions on everyone's mind: from tips for online dating, to where the name "Coffee Meets Bagel" came from.
Q: How can I increase my match rates on CMB?
A: Have an effective profile (longer profiles are better than short ones) and respond to chat requests when you receive them.
Q: Is Dating Sunday really the busiest day for online dating?
A: It was actually the biggest chat day in CMB history! The next most-popular day was the following Sunday (Jan 13)
Q: What are some of the best online dating icebreakers?
A: Jokes are great. Secondarily, commenting on someone’s profile is also a great way to hit it off.
Q: What's your online dating philosophy?
A: Quality over quantity.
Q: How does 'Discover' work?
A: The idea of Discover is to open up the pool of matches to people you might not consider otherwise.
Q: What are you doing about online dating bots?
A: This is a real problem on our app. This quarter, our goal is to get ourselves set up to use a third party safety specialists.
Q: What does the name 'Coffee Meets Bagel' mean?
A: We choose bagel as an homage to New York (where CMB started), and coffee just goes well with bagels.
See full article at Coffee Meets Bagel Blog
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Tinder & Homesick Candles Partners on a "Single, Not Sorry" Candle for Single's Awareness Day
BUSTLE - Jan 29 - Tinder has teamed up with Homesick Candles for a total FU to Valentine's Day culture - the "Single, Not Sorry" candle. The Singles' Awareness Day falls on February 15th. The goal of Singles Awareness Day is to let singles have celebrations, get-togethers, etc. and to exchange gifts with their single friends.
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Tinder's CEO Swipes Right on These Advisers
WSJ - Jan 25 - Tinder CEO, Elie Seidman, says he invites criticism but doesn't act on every piece of advice he receives. He prefers feedback from people with whom he's worked closely so he knows how to interpret their suggestions. Here are his trusted advisers:
Allen Kay, Retired partner at Korey Kay & Partners
Mr. Seidman first sought out Mr. Kay in 2009 while looking for an advertising firm to represent his first startup - hotel review site Oyster.com. In the years since, Mr. Seidman regularly calls on Mr. Kay for branding advice.
Nick Hammerschlag, President of Entangled Group
Although Mr. Hammerschlag is 12 years his junior, Mr. Seidman considers his former colleague at General Atlantic Partners a vital mentor. Mr Seidman calls on Mr. Hammerschlag, now leading an education strategy consultancy, for a "perspective that is generationally relevant" given that Tinder's audience is skewed toward users in their 20s.
Jocelyn Goldfein, Managing director at Zetta Venture Partners
"She's one of my thinkers for management, engineering and product," says Mr. Seidman.
James Bennett, Chairman and CEO of Midcon Midstream LP
Mr. Seidman says he takes insights from Mr. Bennett's fresh approach to managing a workforce with diverse educational backgrounds.
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UK Police Are Dealing With 20 'Tinder Crimes' a Week
DAILY MAIL - Jan 28 - The number of Tinder-related police call-outs has more than doubled in the last three years, official figures show. Police now receive ~20 reports a week linked to the online dating app. As recently as 2015, police had about eight Tinder-related calls a week, or a total of 442. Police figures indicate this rose to 1,087 in 2018.
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Indian Women Are Breaking the Divorce Stigma
ECONOMIC TIMES - Jan 27 - India still remains at the top of the list of countries with the lowest divorce rates. Divorces are riddled with stigma in India. But women are challenging that perception now and pushing for a change. ~110K Facebook users from India openly state their relationship status as "divorced". Though women comprise only a fifth of this figure, they surpass men by expressing interest in the concept of a "divorce party" or liking pages around the "happily divorced" theme. Dating app Truly Madly has seen a 200% increase in the number of profiles stating their divorced, widowed, or single-parent status upfront. In 2016, 3% of Truly Madly's user base would have such statuses.
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