NORTH WALES LIVE - Jan 21 - Lumen, a new dating app for the over 50s is launching in Wales, and the people behind it claim to have created a new Welsh phrase. They've come up with word slogan credwchmewncariadarôlpumdegoherwyddeifodmorllawennawrfelybuerioed to mark the launch. The slogan is set to appear on billboards up and down the country. Crafted by Sarah Russell, a writer from Monmouthshire, she says that loosely translated it means "believe in love after 50 because it's as joyful now as it ever was." She was initially inspired by the longest place name in Wales - which is Llanfairpwll (in its short form) on Anglesey. The village's full name is Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.